SKILL

Monitor Channel Pacing

Tracks spend, performance, and guardrails across paid and owned channels.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: monitor-channel-pacing

Inputs

  • window – day | week | month | quarter | campaign.
  • channels – comma-separated list (paid_search, paid_social, display, events, content, email).
  • budget – optional target spend to compare pacing against.
  • alerts – true/false to include guardrail breach alerts.
  • format – dashboard | memo | slack.

Workflow

  1. Spend & Performance Sync – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
  2. Normalization – convert currencies, align attribution windows, reconcile UTMs.
  3. Guardrail Checks – compare to CAC, CPL, payback, or custom thresholds.
  4. Optimization Signals – flag channels/assets needing creative refresh or budget shift.
  5. Packaging & Alerts – publish dashboard/memo and optional Slack digest for owners.

Outputs

  • Channel pacing dashboard with KPIs vs targets.
  • Alert summary for guardrail breaches + recommended actions.
  • Reallocation recommendations with projected impact.

Agent/Skill Invocations

  • channel-performance-analyst – leads pacing diagnostics.
  • marketing-intelligence-lead – confirms priorities + narratives.
  • channel-pacing-guardrails skill – enforces budget/efficiency thresholds.
  • roi-benchmark-library skill – supplies benchmarks for comparison.

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