Monitor Channel Pacing

Command: monitor-channel-pacing

Inputs

• window – day | week | month | quarter | campaign.
• channels – comma-separated list (paid_search, paid_social, display, events, content, email).
• budget – optional target spend to compare pacing against.
• alerts – true/false to include guardrail breach alerts.
• format – dashboard | memo | slack.

Workflow

1. Spend & Performance Sync – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
2. Normalization – convert currencies, align attribution windows, reconcile UTMs.
3. Guardrail Checks – compare to CAC, CPL, payback, or custom thresholds.
4. Optimization Signals – flag channels/assets needing creative refresh or budget shift.
5. Packaging & Alerts – publish dashboard/memo and optional Slack digest for owners.

Outputs

• Channel pacing dashboard with KPIs vs targets.
• Alert summary for guardrail breaches + recommended actions.
• Reallocation recommendations with projected impact.

Agent/Skill Invocations

• channel-performance-analyst – leads pacing diagnostics.
• marketing-intelligence-lead – confirms priorities + narratives.
• channel-pacing-guardrails skill – enforces budget/efficiency thresholds.
• roi-benchmark-library skill – supplies benchmarks for comparison.