SKILL

Orchestrate Qualitative Lab

Designs and manages qualitative research labs (interviews, focus groups, diary studies) end-to-end.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: orchestrate-qualitative-lab

Inputs

  • personas – comma-separated persona or segment list with optional tier tags.
  • sessions – number of sessions/interviews/focus groups to run.
  • channels – interview | focus-group | diary-study | community | hybrid.
  • deliverable – highlight-reel | memo | board-pack | research-notebook.
  • incentive – optional gift card or perk description to automate fulfillment guidance.

Workflow

  1. Recruiting Plan – build quota matrix, screeners, and outreach/incentive sequences.
  2. Instrument Design – generate discussion guide, stimulus, and exercise facilitation tips.
  3. Scheduling & Logistics – manage invites, reminders, recordings, consent, and backups.
  4. Moderation & QA – support moderators with live notes, probing cues, and debrief capture.
  5. Synthesis & Packaging – assemble highlight reels, quote libraries, and theme boards for the requested deliverable.

Outputs

  • Recruiting tracker with status, contact info, and incentive progress.
  • Discussion guide packet + moderator coaching notes.
  • Highlight reel / memo with themes, supporting quotes, and next-step recommendations.

Agent/Skill Invocations

  • qualitative-field-lead – owns recruiting, moderation, and synthesis.
  • insights-research-director – ensures alignment with business goals.
  • participant-operations-hub skill – tracks quotas, consent, incentives.
  • insights-repository-kit skill – archives recordings, notes, and transcripts.

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