Design Nurture

Command: design-nurture

Inputs

• goal – pipeline, expansion, adoption, education, reactivation.
• segments – comma-separated audiences.
• length – desired number of steps/stages.
• channels – optional list (email, in-app, ads, SDR assist).
• constraints – optional compliance/brand limitations.

GTM Agents Pattern & Plan Checklist

Derived from GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

• Pattern selection: Most nurture builds follow a pipeline (brief → architecture → content → branching → measurement). Switch to diamond when content mapping and personalization work can run in parallel. Document the pattern in the plan header.
• Plan schema: Save .claude/plans/plan-<timestamp>.json with objective, stages, task IDs, parallel groups, context passing (e.g., audience segments), error handling, and success criteria (activation, SQL lift, etc.).
• Tool hooks: Reference docs/gtm-essentials.md (Serena for MAP/CRM automation patches, Context7 for platform docs, Sequential Thinking for retros, Playwright for landing/in-app QA).
• Guardrails: Set retry limits (default 2) and escalation flow (Nurture Architect → Marketing Ops Lead → RevOps) if automation validation fails.
• Review: Use docs/usage-guide.md#orchestration-best-practices-puerto-parity checklist before execution to confirm agents, dependencies, deliverables.

Workflow

1. Brief Alignment – confirm ICP, lifecycle stage, KPIs, and signal availability.
2. Stage Architecture – define entry criteria, triggers, and suppression per segment.
3. Content Mapping – outline assets, offers, personalization tokens per touch.
4. Branching & Fail-safes – specify conditional logic, fallback steps, exit rules.
5. Measurement Plan – KPIs per stage, alerting, retro cadence, experiment backlog.

Outputs

• Journey table (step, trigger, channel, asset, CTA, owner).
• Mermaid-style diagram or pseudo-code for automation teams.
• Asset + data requirements list with due dates and owners.
• Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

• nurture-architect – leads design.
• lifecycle-cadence skill – validates pacing + suppression.
• personalization-logic skill – ensures tailored content blocks.

GTM Agents Safeguards

• Fallback agents: note substitutions (e.g., Marketing Ops Partner covering Personalization) if a specialist is unavailable.
• Escalation triggers: if guardrails (drop-off %, unsubscribe, latency) breach twice within 48h, escalate per lifecycle rip-cord (Marketing Director + Sales Director).
• Plan maintenance: When segments, owners, or branching logic change, update the saved plan and reference change log in status packets.