Trigger Plays

Command: trigger-plays

Inputs

• playbook – required identifier referencing a predefined program (executive-briefing, surge-outreach, nurture-reset).
• accounts – CSV/JSON path or comma list of account IDs to activate.
• channels – comma-separated list (sales, ads, email, web, events).
• signals – optional signal filters or thresholds.
• suppress – true/false to enforce global suppression logic before triggering.

GTM Agents Pattern & Plan Checklist

Mirrors GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

• Pattern selection: Activation typically runs pipeline (eligibility → play assembly → channel execution → telemetry → monitoring). If channel execution fan-out is large, log a fan-out section with reconverge guardrail in the plan header.
• Plan schema: Save .claude/plans/plan-<timestamp>.json capturing playbook, account set, dependency graph (automation, sales, marketing), error handling, and success metrics (SLA adherence, reply/conversion lift, suppression integrity).
• Tool hooks: Reference docs/gtm-essentials.md stack—Serena for playbook diffs, Context7 for SOPs/runbooks, Sequential Thinking for go/no-go reviews, Playwright for landing page or form QA.
• Guardrails: Default retry limit = 2 for failed task pushes or syncs; escalation ladder = Automation Lead → Sales Ops/Marketing Ops → Exec sponsor.
• Review: Run docs/usage-guide.md#orchestration-best-practices-puerto-parity before triggering to confirm dependencies, approvals, and suppression compliance.

Workflow

1. Eligibility Check – confirm each account meets signal thresholds and is not suppressed.
2. Play Assembly – map approved accounts to playbook actions, cadences, and owners.
3. Channel Execution – push tasks to CRM/engagement tools, sync audiences to ads, and schedule nurture branches.
4. Telemetry Setup – attach UTM parameters, experiment IDs, and success metrics per channel.
5. Monitoring & Escalation – track SLA adherence, bouncebacks, or conflicts; notify owners when intervention is needed.

Outputs

• Activation manifest with account, persona, channel, owner, and scheduled date.
• SLA dashboard snapshot plus webhook notifications for go-live.
• Post-play measurement brief template for RevOps + GTM leads.
• Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

• automation-lead – ensures executions honor routing/suppression rules.
• sales-liaison – coordinates rep-owned steps.
• outbound-plays skill – provides channel-specific messaging + cadences.
• suppression-logic skill – runs compliance + conflict checks.

GTM Agents Safeguards

• Fallback agents: document substitutes (e.g., Sales Liaison covering Automation Lead) when leads unavailable.
• Escalation triggers: if SLA breaches occur twice or suppression conflicts trigger, execute GTM Agents rip-cord, halt plays, and log remediation in plan JSON.
• Plan maintenance: update plan JSON/change log when playbooks, account lists, or channel mix change to preserve audit traceability.