Prioritize Accounts

Produces ranked account lists with signal context, coverage gaps, and play recommendations.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: prioritize-accounts

Inputs

  • segment – optional ICP filter (industry, region, ARR band).
  • tiers – number of tiers to output (default 3).
  • min-score – minimum composite signal score required for inclusion.
  • include-customers – true/false toggle for expansion plays.
  • signals – optional subset of signal types to weigh heavily.

GTM Agents Pattern & Plan Checklist

Mirrors GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

  • Pattern selection: Prioritization typically runs pipeline (score refresh → segmentation → narrative → gap check → activation mapping); if segmentation + narrative analysis run in parallel, document a diamond block with merge gate in the plan header.
  • Plan schema: Save .claude/plans/plan-<timestamp>.json capturing segments, scoring weights, dependency graph (RevOps, sales, automation), error handling, and success metrics (coverage %, activation lift, SLA on follow-ups).
  • Tool hooks: Reference docs/gtm-essentials.md stack—Serena for scoring template diffs, Context7 for ICP documentation, Sequential Thinking for review cadence, Playwright for CRM view QA if applicable.
  • Guardrails: Default retry limit = 2 for scoring refresh failures; escalation ladder = Intent Analyst → Sales Ops → Exec sponsor.
  • Review: Run docs/usage-guide.md#orchestration-best-practices-puerto-parity before exporting lists to confirm dependencies + approvals.

Workflow

  1. Score Refresh – pull latest composite scores from intent-analyst datasets and apply decay.
  2. Segmentation & Tiering – bucket accounts by fit + intent score; highlight data sufficiency.
  3. Signal Narrative – summarize top topics, key events, and recency for each tier.
  4. Gap & Risk Check – flag missing personas, conflicting signals, or active suppression rules.
  5. Activation Mapping – recommend plays (ads, SDR outreach, executive program) with owners.

Outputs

  • Tiered account list with score, recency, dominant topics, and recommended plays.
  • Coverage gap report (missing contacts, stale data, disqualified signals).
  • Export-ready CSV/JSON for CRM or engagement platforms.
  • Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

  • intent-analyst – refreshes and validates scoring logic.
  • sales-liaison – reviews activation suggestions and persona coverage.
  • signal-scoring skill – documents weighting logic per tier.
  • suppression-logic skill – ensures risky accounts remain parked.

GTM Agents Safeguards

  • Fallback agents: document substitutes (e.g., Sales Ops covering Analyst) when owners unavailable.
  • Escalation triggers: escalate if coverage gaps exceed threshold twice or suppression logic conflicts; log remediation in plan JSON.
  • Plan maintenance: update plan JSON/change log when tiers, thresholds, or weighting methodology change.

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