Build Value Narrative

Command: build-value-narrative

Inputs

• deal – opportunity identifier.
• industry – customer industry to align benchmarks.
• scenario – comma-separated scenarios (base, upside, downside).
• audience – target exec roles for tailoring (CFO, CIO, COO, Procurement).
• assumptions – optional JSON overrides for metrics (ACV, adoption, productivity).

Workflow

1. Data Intake – ingest discovery notes, product telemetry, benchmarks, and reference stories.
2. Impact Modeling – calculate ROI/TCO scenarios with sensitivity toggles.
3. Narrative Crafting – outline headline, drivers, proof, and decision asks per audience.
4. Asset Assembly – create deck, one-pager, and calculator outputs with transparent assumptions.
5. Review & Packaging – capture approvals, version history, and attach to deal room.

Outputs

• Scenario-based ROI/TCO workbook.
• Executive value narrative deck + one-pager.
• Proof appendix with benchmarks, customer stories, and links.

Agent/Skill Invocations

• value-architect – leads modeling + storyline.
• pursuit-director – ensures alignment with pursuit milestones.
• procurement-strategist – validates commercial guardrails.
• value-story-framework skill – structures the narrative.
• cxo-briefing-kit skill – packages outputs for executive audiences.