Develop Concepts

Command: develop-concepts

Inputs

• campaign – name of the campaign or initiative.
• audience – key personas/segments to target.
• channels – comma-separated channels (paid-social, web, events, product, OOH).
• deliverables – number of distinct concepts to produce.
• tone – optional direction (premium, playful, bold, minimalist).

Workflow

1. Brief Synthesis – pull objectives, value props, proof points, and constraints.
2. Inspiration Scan – audit recent creative, competitor moves, and brand mood boards.
3. Concept Generation – craft headline, narrative arc, visual direction, and CTA per concept.
4. Mood Board + Copy Hooks – assemble color palette, typography, references, and copy starters.
5. Review Package – compile presentation ready for stakeholder feedback with pros/cons per concept.

Outputs

• Concept deck/worksheet with headline, narrative, visuals, and CTA.
• Mood boards and reference links.
• Feedback guide with decision criteria.

Agent/Skill Invocations

• creative-director – leads narrative + visual direction.
• brand-strategist – validates positioning and tone.
• design-ops-lead – maps production implications.
• creative-brief-framework skill – ensures structure + context.
• mood-board-builder skill – assembles visual references.