Build Adoption Program

Crafts segment-specific adoption programs with plays, content, and measurement.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: build-adoption-program

Inputs

  • segment – target cohort (startup, scaleup, enterprise, strategic, partner).
  • journey – timeframe (30d, 60d, 90d, custom).
  • channels – comma-separated (in-app, email, webinar, cs, community).
  • objective – adoption | expansion | advocacy | renewal.
  • assets – optional reference to content library or template pack.

Workflow

  1. Insight Intake – pull health metrics, feedback, and persona research for the segment.
  2. Milestone Design – define onboarding, activation, and expansion milestones.
  3. Play Assembly – map actions per channel with triggers, owners, and personalization rules.
  4. Measurement Plan – list KPIs, guardrails, and reporting cadence.
  5. Enablement Pack – export comms templates, briefs, and training notes.

Outputs

  • Adoption program blueprint (timeline + action matrix).
  • Content + comms toolkit aligned to personas and milestones.
  • Measurement checklist for CS ops + analytics.

Agent/Skill Invocations

  • adoption-program-manager – architects program and content plan.
  • customer-health-director – validates KPIs and guardrails.
  • adoption-playbook skill – enforces template + milestone structure.
  • sentiment-feedback-loop skill – integrates qualitative insights.

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