Launch Adoption Program

Generates an adoption program plan covering onboarding assets, automation, and success plays.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: launch-adoption-program

Inputs

  • segment – customer cohort (SMB, MM, enterprise, vertical).
  • product – product/feature focus.
  • objective – activation, feature adoption, cross-sell readiness.
  • timeline – optional start/end dates.
  • constraints – optional notes (limited CS bandwidth, compliance, etc.).

Workflow

  1. Program Intake – review success goals, telemetry gaps, stakeholder expectations.
  2. Playbook Draft – outline touchpoints (email/in-app, webinars, office hours, community).
  3. Content & Assets – recommend guides, videos, success plan templates.
  4. Automation Wiring – map triggers, tools, and routing rules (CS, marketing automation, product notifications).
  5. Measurement Plan – define activation metrics, adoption goals, feedback loop.

Outputs

  • Adoption playbook timeline (touchpoint, owner, channel, asset).
  • Asset checklist + content brief for gaps.
  • Dashboard requirements + SLA tracker.

Agent/Skill Invocations

  • adoption-program-manager – drives execution + enablement.
  • expansion-plays skill – suggests follow-on offers post-adoption.
  • customer-insights skill – ensures telemetry signals are wired.

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