Design Lifecycle Journey

Produces a customer lifecycle journey map with stages, triggers, plays, and owners.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-lifecycle-journey

Inputs

  • segment – SMB, mid-market, enterprise, strategic, etc.
  • product – product line or package the journey targets.
  • objectives – adoption, expansion, advocacy, retention goals.
  • signals – optional health metrics or telemetry to align on.
  • tooling – optional stack info (Gainsight, HubSpot, Pendo, etc.).

Workflow

  1. Insight Alignment – analyze current health, usage, NPS, and pipeline targets.
  2. Stage Definition – outline onboarding, adoption, value realization, expansion, advocacy.
  3. Trigger & Play Mapping – define triggers (usage dips, milestone hits) with recommended plays.
  4. Owner & Channel Assignment – map CS, product, marketing, automation responsibilities.
  5. Measurement Plan – set KPIs per stage and dashboards/alerts for monitoring.

Outputs

  • Journey map table (stage, trigger, play, owner, channel, KPI).
  • Trigger-to-play matrix for automation/CS tooling.
  • Measurement checklist with dashboard queries and alert rules.

Agent/Skill Invocations

  • lifecycle-strategist – orchestrates journey design.
  • customer-insights skill – supplies telemetry + signal definitions.
  • expansion-plays skill – recommends stage-specific offers.

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