Map Journey

Command: map-journey

Inputs

• persona – target persona or segment.
• scope – journey slice (awareness, onboarding, adoption, renewal, expansion).
• horizon – time window to analyze (e.g., 6months, lifecycle).
• data_sources – optional list of VOC/telemetry sources to emphasize.
• facilitators – optional list of stakeholders joining workshops.

GTM Agents Pattern & Plan Checklist

Based on GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

• Pattern selection: Journey mapping typically runs pipeline (discovery → workshop → evidence → gaps → synthesis). If workshop activities can split (e.g., persona + channel subgroups), log a diamond segment with merge gate in the plan header.
• Plan schema: Save .claude/plans/plan-<timestamp>.json capturing persona, scope, task IDs, parallel groups, dependency graph (research, CX ops, product), error handling, and success metrics (gap closure %, NPS uplift, time-to-resolution).
• Tool hooks: Reference docs/gtm-essentials.md stack—Serena for instrumentation diffs, Context7 for VOC/support docs, Sequential Thinking for facilitation prompts, Playwright for QA on journey prototypes if needed.
• Guardrails: Default retry limit = 2 for evidence gaps or facilitation blockers; escalation ladder = CX Strategist → Journey Ops Owner → CCO/CS leadership.
• Review: Run docs/usage-guide.md#orchestration-best-practices-puerto-parity before execution to confirm facilitators, dependencies, and deliverables.

Workflow

1. Discovery Packet – compile research, telemetry, and existing maps for the selected persona/scope.
2. Workshop Flow – guide stakeholders through stage definition, touchpoint inventory, emotion mapping, and ownership assignment.
3. Evidence Layer – inject VOC quotes, product metrics, and support data to ground decisions.
4. Gap Logging – capture friction points, root causes, and potential solutions.
5. Synthesis – produce journey blueprint, highlight quick wins, and queue items for prioritization.

Outputs

• Journey map (diagram + table) with stages, touchpoints, emotions, KPIs, and owners.
• Gap log referencing supporting data and potential solutions.
• Stakeholder recap with action items and next steps.
• Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

• cx-strategist – leads facilitation and synthesis.
• journey-mapping skill – provides templates/checklists.
• research-lead – injects VOC evidence.

GTM Agents Safeguards

• Fallback agents: document substitutes (e.g., Journey Ops Owner covering CX Strategist) when facilitators unavailable.
• Escalation triggers: if critical gaps lack owners after two checkpoints or evidence quality falls below guardrails, escalate to CX + Product leadership per GTM Agents rip-cord.
• Plan maintenance: update plan JSON/change log when scope, facilitators, or data sources change to keep audit alignment with GTM Agents procedures.