SKILL

Run Win Loss Program

Manages end-to-end win/loss research including sampling, interviews, analysis, and routing.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: run-win-loss-program

Inputs

  • segment – target segment or region (enterprise, smb, strategic, apac, etc.).
  • period – timeframe (month, quarter, half, custom).
  • sample-size – number of deals to include (default 10).
  • audience – comma-separated recipients (product, sales, marketing, exec, pricing).
  • focus-topics – optional keywords (pricing, onboarding, security, support).

Workflow

  1. Sampling & Prep – select deals across wins/losses, ensure mix of personas/products.
  2. Interview Coordination – schedule interviews, share discussion guide, capture consent.
  3. Analysis & Tagging – tag qualitative insights, align with quantitative pipeline metrics.
  4. Insight Synthesis – highlight key drivers, quotes, and recommended actions per audience.
  5. Routing & Tracking – assign follow-ups to owners, track status, and plan next cycle.

Outputs

  • Win/loss insight report with themes, quotes, and data visualizations.
  • Deal driver dashboard (e.g., pricing, product gap, competition) with trendlines.
  • Follow-up tracker mapping insights to backlog items and deadlines.

Agent/Skill Invocations

  • win-loss-analyst – leads sampling, interviews, and analysis.
  • market-insights-director – connects insights to strategic priorities.
  • win-loss-dataset skill – structures qualitative/quantitative tags.
  • market-signal-tracker skill – cross-links insights with other market signals.

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