Design Community Strategy

Creates multi-channel community strategy with personas, programming, and KPI plan.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-community-strategy

Inputs

  • personas – comma-separated member segments (builder, admin, exec, partner, champion).
  • objectives – adoption | advocacy | retention | research | expansion (multi-select via comma list).
  • horizon – time window for planning (quarter, half, year).
  • format – deck | memo | workspace.
  • constraints – budget, tooling, or compliance notes.

Workflow

  1. Insight Review – pull latest product, GTM, and customer signals to anchor priorities.
  2. Persona Journey Mapping – define value exchanges, needs, and hero moments per persona.
  3. Programming Blueprint – outline channels, cadences, content pillars, and staffing requirements.
  4. Measurement Architecture – map KPIs, dashboards, and attribution to business outcomes.
  5. Enablement & Governance – document owners, councils, escalation paths, and tooling stack.

Outputs

  • Community strategy deck/memo with objectives, personas, and programming roadmap.
  • KPI + instrumentation plan tied to adoption, advocacy, or revenue impact.
  • Stakeholder alignment summary with decisions, risks, and next steps.

Agent/Skill Invocations

  • community-ecosystem-strategist – leads strategy synthesis and stakeholder management.
  • community-operations-lead – validates operational feasibility + tooling.
  • community-program-matrix skill – structures programming calendar.
  • community-kpi-dashboard skill – defines measurement system.

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