Optimize Performance Command
Purpose
Provide near-real-time performance insights plus prioritized optimization actions for active campaigns.
Syntax
/campaign-orchestration:optimize-performance \
--campaign "<name>" \
--lookback 7d \
--kpis "pipeline,sql,ctr,cpl" \
--thresholds thresholds.json
Parameters
--campaign: Campaign identifier.--lookback: Window for analysis (e.g., 3d, 7d, 14d).--kpis: Metrics to monitor (pipeline, SQLs, CTR, CPL, ROAS, etc.).--thresholds: JSON config for alert thresholds or target ranges.--experiments: Optional backlog file for ICE scoring.
Output Package
- KPI snapshot (table/graph) with pacing vs goal.
- Anomaly detection summary (channels, creatives, audiences under/overperforming).
- Recommended actions list (owner, impact, effort, deadline).
- Forecast update (expected pipeline/revenue if actions executed).
Process
- Data Pull – collect metrics from connected sources (ads, marketing automation, CRM).
- Pacing & Health Check – compare actual vs plan; flag channels outside thresholds.
- Insights – group findings by audience, creative, offer, channel.
- Recommendations – propose reallocations, creative swaps, additional tests.
- Communication – create summary for campaign manager + stakeholders.