Coordinate Channels Command
Purpose
Provide a unified execution plan for cross-channel campaigns, detailing cadences, owners, specs, and QA checkpoints.
Syntax
/campaign-orchestration:coordinate-channels \
--campaign "<name>" \
--channels "email,social,paid,events" \
--start "2025-01-10" \
--end "2025-02-28"
Parameters
--campaign: Campaign name or ID.--channels: Comma-delimited list of channels to orchestrate.--start/--end: Run dates for calendar generation.--budget: Optional channel budget map (JSON or CSV).--offers: Asset bundle or offer IDs to align messaging.--tracking: UTM/taxonomy style guide reference.
Output Package
- Master channel calendar (table + ICS export) with send dates, owners, statuses.
- Channel-specific checklists (assets required, approvals, QA steps, trafficking notes).
- Risk log (dependencies, blockers, mitigations).
- Reporting expectations (metrics per channel, refresh cadence).
Best Practices
- Sequence channels for storytelling (teaser -> announcement -> nurture).
- Lock copy deadlines at least 5 business days before launch.
- Share QA sign-off path (creative, legal, ops) to avoid delays.
- Maintain single source of truth for UTMs and tracking scripts.