Design Multi Channel Brand Experience

Command: design-multi-channel-brand-experience

Inputs

• campaign – initiative or pillar to activate.
• channels – comma-separated surfaces (web, product, event, content, sales, support, community).
• deliverable – toolkit | deck | prototype | storyboard.
• metrics – optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
• constraints – localization, accessibility, or budget guardrails.

Workflow

1. Brief & Insight Alignment – pull relevant brand platform elements, research, and campaign goals.
2. Creative Territory Exploration – ideate territories, visual/verbal systems, motion + sonic cues.
3. Channel Adaptation – specify how each surface expresses the territory (components, copy, interactions).
4. Measurement Plan – map KPIs, instrumentation, and QA requirements per channel.
5. Toolkit Packaging – deliver creative specs, reference files, QA checklist, and enablement plan.

Outputs

• Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
• Asset + component checklist for designers, writers, product, and events teams.
• Measurement + QA plan with owners, milestones, and guardrails.

Agent/Skill Invocations

• brand-experience-creative-director – leads concepting + toolkit build.
• brand-foundation-architect – validates alignment to core narrative.
• experience-system-blueprint skill – standardizes system documentation.
• brand-measurement-dashboard skill – defines KPI instrumentation.