Build Land Adopt Expand Plan

Creates a phased land/adopt/expand action plan for strategic B2B SaaS accounts.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: build-land-adopt-expand-plan

Inputs

  • account – target customer name/ID.
  • stage – land | adopt | expand | full; controls milestone focus.
  • horizon – timeframe (quarter, 2quarters, year, custom).
  • audience – exec | account-team | cs | async.
  • signals – optional CSV/JSON with telemetry or program notes.

Workflow

  1. Signal Review – synthesize telemetry, value metrics, and stakeholder landscape.
  2. Milestone Mapping – lay out success criteria, owners, and checkpoints per phase.
  3. Play Selection – recommend adoption campaigns, exec plays, and expansion bets.
  4. Risk/Dependency Logging – flag gaps, requests, and required approvals.
  5. Packaging – generate presentation/memo plus tracker for follow-ups.

Outputs

  • Land/adopt/expand roadmap with timelines, KPIs, and owners.
  • Risk + dependency register for leadership visibility.
  • Action tracker synced to CRM/CSM tools for execution.

Agent/Skill Invocations

  • land-adopt-expand-director – orchestrates motion design + governance.
  • industry-strategist – calibrates narrative + proof by vertical.
  • land-adopt-expand-blueprint skill – enforces milestone structure.
  • usage-to-value-map skill – injects telemetry-driven proof points.

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