Schema Markup Analysis & Generation

Detection

Scan page source for JSON-LD <script type="application/ld+json">
Check for Microdata (itemscope, itemprop)
Check for RDFa (typeof, property)
Always recommend JSON-LD as primary format (Google's stated preference)

Validation

Check required properties per schema type
Validate against Google's supported rich result types
Test for common errors:
- Missing @context
- Invalid @type
- Wrong data types
- Placeholder text
- Relative URLs (should be absolute)
- Invalid date formats
Flag deprecated types (see below)

Schema Type Status (as of May 2026)

Read references/schema-types.md for the full list. Key rules:

ACTIVE (recommend freely):

Organization, LocalBusiness, SoftwareApplication, WebApplication, Product (with Certification markup as of April 2025), ProductGroup, Offer, Service, Article, BlogPosting, NewsArticle, Review, AggregateRating, BreadcrumbList, WebSite, WebPage, Person, ProfilePage, ContactPage, VideoObject, ImageObject, Event, JobPosting, Course, DiscussionForumPosting

VIDEO & SPECIALIZED (recommend freely):

BroadcastEvent, Clip, SeekToAction, SoftwareSourceCode

See schema/templates.json for ready-to-use JSON-LD templates for these types.

JSON-LD and JavaScript rendering: Per Google's December 2025 JS SEO guidance, structured data injected via JavaScript may face delayed processing. For time-sensitive markup (especially Product, Offer), include JSON-LD in the initial server-rendered HTML.

NO RICH RESULTS — KEEP FOR AI:

FAQPage: Google retired FAQ rich results for ALL sites on May 7, 2026 (supersedes the Aug 2023 gov/health restriction). No SERP feature anymore — but flag existing FAQPage at Info (not Critical), since the markup still aids AI Mode / AI Overviews entity resolution. For genuine user Q&A pages, use QAPage.

DEPRECATED (never recommend):

HowTo: Rich results removed September 2023
SpecialAnnouncement: Deprecated July 31, 2025
CourseInfo, EstimatedSalary, LearningVideo: Retired June 2025
ClaimReview: Retired from rich results June 2025
VehicleListing: Retired from rich results June 2025
Practice Problem: Retired from rich results late 2025
Dataset: Retired from rich results late 2025
Book Actions: Deprecated then reversed, still functional as of Feb 2026 (historical note)

Generation

When generating schema for a page:

Identify page type from content analysis
Select appropriate schema type(s)
Generate valid JSON-LD with all required + recommended properties
Include only truthful, verifiable data. Use placeholders clearly marked for user to fill
Validate output before presenting

Common Schema Templates

Organization

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Company Name]",
  "url": "[Website URL]",
  "logo": "[Logo URL]",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Phone]",
    "contactType": "customer service"
  },
  "sameAs": [
    "[Facebook URL]",
    "[LinkedIn URL]",
    "[Twitter URL]"
  ]
}

LocalBusiness

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street]",
    "addressLocality": "[City]",
    "addressRegion": "[State]",
    "postalCode": "[ZIP]",
    "addressCountry": "US"
  },
  "telephone": "[Phone]",
  "openingHours": "Mo-Fr 09:00-17:00",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[Lat]",
    "longitude": "[Long]"
  }
}

Article/BlogPosting

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Title]",
  "author": {
    "@type": "Person",
    "name": "[Author Name]"
  },
  "datePublished": "[YYYY-MM-DD]",
  "dateModified": "[YYYY-MM-DD]",
  "image": "[Image URL]",
  "publisher": {
    "@type": "Organization",
    "name": "[Publisher]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Logo URL]"
    }
  }
}

Output

SCHEMA-REPORT.md: detection and validation results
generated-schema.json: ready-to-use JSON-LD snippets

Validation Results

Schema	Type	Status	Issues
...	...	✅/⚠️/❌	...

Recommendations

Missing schema opportunities
Validation fixes needed
Generated code for implementation

Error Handling

Scenario	Action
URL unreachable	Report connection error with status code. Suggest verifying URL and checking if the page requires authentication.
No schema markup found	Report that no JSON-LD, Microdata, or RDFa was detected. Recommend appropriate schema types based on page content analysis.
Invalid JSON-LD syntax	Parse and report specific syntax errors (missing brackets, trailing commas, unquoted keys). Provide corrected JSON-LD output.
Deprecated schema type detected	Flag the deprecated type with its retirement date. Recommend the current replacement type or advise removal if no replacement exists.

SEO Schema