Strategic SEO Planning

Process

1. Discovery

Business type, target audience, competitors, goals
Current site assessment (if exists)
Budget and timeline constraints
Key performance indicators (KPIs)

2. Competitive Analysis

Identify top 5 competitors
Analyze their content strategy, schema usage, technical setup
Identify keyword gaps and content opportunities
Assess their E-E-A-T signals
Estimate their domain authority

3. Architecture Design

Load industry template from assets/ directory
Design URL hierarchy and content pillars
Plan internal linking strategy
Sitemap structure with quality gates applied
Information architecture for user journeys

4. Content Strategy

Content gaps vs competitors
Page types and estimated counts
Blog/resource topics and publishing cadence
E-E-A-T building plan (author bios, credentials, experience signals)
Content calendar with priorities

5. Technical Foundation

Hosting and performance requirements
Schema markup plan per page type
Core Web Vitals baseline targets
AI search readiness requirements
Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1: Foundation (weeks 1-4)

Technical setup and infrastructure
Core pages (home, about, contact, main services)
Essential schema implementation
Analytics and tracking setup

Phase 2: Expansion (weeks 5-12)

Content creation for primary pages
Blog launch with initial posts
Internal linking structure
Local SEO setup (if applicable)

Phase 3: Scale (weeks 13-24)

Advanced content development
Link building and outreach
GEO optimization
Performance optimization

Phase 4: Authority (months 7-12)

Thought leadership content
PR and media mentions
Advanced schema implementation
Continuous optimization

Industry Templates

Load from assets/ directory:

saas.md: SaaS/software companies
local-service.md: Local service businesses
ecommerce.md: E-commerce stores
publisher.md: Content publishers/media
agency.md: Agencies and consultancies
generic.md: General business template

Output

Deliverables

SEO-STRATEGY.md: Complete strategic plan
COMPETITOR-ANALYSIS.md: Competitive insights
CONTENT-CALENDAR.md: Content roadmap
IMPLEMENTATION-ROADMAP.md: Phased action plan
SITE-STRUCTURE.md: URL hierarchy and architecture

KPI Targets

Metric	Baseline	3 Month	6 Month	12 Month
Organic Traffic	...	...	...	...
Keyword Rankings	...	...	...	...
Domain Authority	...	...	...	...
Indexed Pages	...	...	...	...
Core Web Vitals	...	...	...	...

Success Criteria

Clear, measurable goals per phase
Resource requirements defined
Dependencies identified
Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

Scenario	Action
Unrecognized business type	Fall back to `generic.md` template. Inform user that no industry-specific template was found and proceed with the general business template.
No website URL provided	Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.
Industry template not found	Check `assets/` directory for available templates. If the requested template file is missing, use `generic.md` and note the missing template in output.

SEO Plan